Henry Jenkins, MIT Professor and author of Convergence Culture, talks about the new media landscape and transmedia storytelling from New York City's Times Square.
In his book Convergence Culture: Where Old And New Media Collide (2006) Jenkins "delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He provides an introduction to the world where every story gets told and every brand gets sold across multiple media platforms."
p.4 Convergence does not occur through media appliances, however sophisticated they may become. Convergence occurs within the brains of individual consumers and through their social interaction with others.
p.5 Convergence does not mean ultimate stability and unity. It operates as a constant force for unification but always in dynamic tension with change.
p.17 Our lives, relationships, memories, fantasies, desires also flow across media channels. Being a lover or a mommy or a teacher occurs on multiple platforms.
